Just Do It: The Nike Spirit in the Corporate World

Explore the rise of Nike, one of the world’s most iconic brands, in this compelling account by Donald Katz. Just Do It delves into the company’s innovative marketing strategies, relentless pursuit of excellence, and unique corporate culture. From its roots as a small sneaker distributor to its dominance in the global sports industry, this book uncovers how Nike’s bold vision and unconventional methods revolutionized branding and inspired a movement. A must-read for business enthusiasts, marketers, and fans of the Nike ethos.